Marketing Manager - Co Monaghan

Marketing
Ref: 173 Date Posted: Monday 16 Mar 2020
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AlAll of our jobs are based in Louth/ Meath/ Cavan/ Monaghan/ North Dublin.

Overview of role: Our client based in Monaghan is seeking a Marketing Manager, responsible for overall management of company brands, internal & external communications and category growth plans

 

Main Duties

  • Proactively develop the corporate image and the stakeholder perception of the company.
  • Develop and lead an annual internal communications plan to share key objectives, successes and to drive employee engagement
  • Develop and lead an external communications plan to include proactive and reactive PR to reinforce key company and category messages.
  • Create and execute an annual plan for all digital channels
  • Set KPI’s for all communications plans and track performance
  • Develop and lead category growth plans to include:
    - Overarching category growth initiatives
    - Collaboration with Bord Bia and other external bodies to drive joint category growth initiatives.
    - Identify opportunities to leverage customer plans & priorities
  • Lead a robust horizon scanning & insight plan
    - Identify key consumer trends which can be translated into category growth initiatives.
    - Proactively monitor media channels/stakeholder communications and identify key trends which could threaten the company or category. Create plans to address key threats.
  • Evaluate the category growth initiatives from other markets/categories and make recommendations on application for our business.
  • Marketing Budgets
    - Provide clear ROI assumptions for all investments, evaluate results and apply learnings to future activities
    - Maximise available funding from external sources to create consumer insights and drive category growth.

Competencies

  • Be self-motivated, with the capability of working on their own initiative and work effectively across all levels of the business 
  • Be commercially aware with strong analytical ability to optimise the relationship between the customer and commercial requirements of the company;
  • Be comfortable with tight deadlines and the tight management of budgets;
  • Ability to operate at a strategic level but also to manage a "hands on" delivery programme with tight timescales;
  • Have strong presentation and negotiation skills that will influence at all levels
  • Strong creative skills with an ability to think laterally
  • Possess excellent writing and communications skills.
  • Ability to prioritise effectively & work under pressure
  • Highly organised, strong interpersonal skills and experience dealing with senior management in a corporate, professional environment.
  • Strong event management and organisational skills.

Experience and Qualifications

 

  • Minimum of 3 years marketing experience in a FMCG environment or similar

 

If you are interested in the above role, please email your CV to cv@recruitmentbureau.com quoting reference KR/209.

At The Recruitment Bureau, we respect your privacy.  Your CV will not be forwarded to a client company without your consent.